Freelance Copywriters: Are you running a business, or is it a J-O-B in disguise?
https://www.youtube.com/watch?v=sg4t_xNmi3E Are you treating your freelance copywriting like a business? Or are you just trying to get a glorified job that lets you work from anywhere? You have to...
View ArticleHow to Summon the A-List Copywriter Within You [Ego States Exercise]
You have an A-list copywriter “self” inside of you… This is that part of your subconscious mind that remembers all the books you’ve read… The courses you’ve gone through… The bajillion podcast...
View ArticleCopywriting: How to actually use a swipe file [true story]
I once got in a fight with a copywriter over swipe files… I called him out on using one. He was trying to get hired by the company I was working for at the time, as Copy Chief. He got pissed, and...
View ArticleWhy Facebook, Instagram, Google, & YouTube Ads are so hard
When paid traffic doesn’t work, why not? If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network… And you can’t get conversions,...
View ArticleIf you want lots of clients, you need this… [how to get high ticket clients]
The #1 most important thing to getting clients is… Revealed in today’s episode. Yeah, I’m gonna do that to you. But don’t worry. I won’t tease you too long, once you press play. I’ll share the #1...
View ArticleCopywriters: Pull These 3 “Levers” to Take Your Career & Business to the Next...
There are 3 “levers” you can pull in your copywriting business and career, to take it to the next level… Whether you’re just starting out… Or if you’re looking for your next career and business...
View ArticleThe Winds of Change Are Blowing | What does the future hold?
The winds of change are blowing… Do you feel that? The world feels like a different place from how it felt a year ago… And certainly very different from 10 years ago. For today’s episode I’m...
View ArticleThe Future of Breakthrough Marketing Secrets | Time for a Change
It’s time for a change… Starting next week, Breakthrough Marketing Secrets will look very different (again). Today’s episode is the official announcement… An explanation of the changes… And why...
View ArticleDan Kennedy’s #1 Rule of Direct Marketing Success
What is Dan Kennedy’s #1 Rule of Direct Marketing Success? … And why is it so important? Yesterday, I reviewed a piece of marketing that broke this rule… And it was no wonder the business owner said...
View ArticleThe #1 Marketing Strategy for 2024
The marketing environment has shifted again, going into 2024… What has worked for the last few years is NOT working nearly as well as it did before. And if you don’t adapt to this new reality, new...
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